Toms

TOMS pairs comfortable, recognisable footwear with a feel-good giving story — and at 4.9% CPS across six markets, it's a standout for purpose-led audiences.

TOMS is the footwear brand founded by Blake Mycoskie in 2006, famous for pioneering the "One for One" model that donated a pair of shoes for every pair sold. Its hero product is the classic alpargata slip-on, sold in women's and unisex styles, alongside a growing range of sneakers, boots and other footwear, plus an eyewear line. Since 2019 TOMS evolved its giving approach, directing roughly a third of its profits to grassroots organisations tackling issues such as mental health, ending gun violence and expanding access to opportunity — a story that still resonates strongly with conscious, Gen Z and millennial shoppers.

For affiliates, TOMS runs across six markets — Canada, Germany, the Netherlands, the United Kingdom, the United States and Belgium — at an attractive 4.9% CPS (cost per sale). The brand's giving heritage makes it a natural fit for sustainability, ethical-shopping, lifestyle, fashion and student-focused content, and its multi-market reach lets you localise messaging for English, German and Dutch-speaking audiences. As a Non Incentive offer, incentivised traffic is not allowed, so favour organic, social and editorial promotion. Profit Ninja pays out in about 48 hours and provides a dedicated account manager.