Every term an affiliate, media buyer or SEO runs into, explained twice: first in plain words, then properly. Each entry has a worked example, the common mistakes and the sources behind it.
5 terms
CPA means you get paid a fixed amount every time your traffic completes one specific action, such as a sale, a sign-up or an app install. Yo...
EPC tells you how much money you make, on average, every time someone clicks your affiliate link. If 1,000 clicks earned you 250 dollars, yo...
A prelander is a page you show between the ad and the offer. Its only job is to warm the visitor up: explain the problem, build some trust a...
SOI, single opt-in, means a sign-up counts the moment the user submits the form. No confirmation email, no second click. For an affiliate it...