The vocabulary you'll meet in any SEO tool or audit.
Terms
- Keyword
- A search query you want to rank for.
- Search intent
- What the searcher actually wants — learn, compare, or buy.
- SERP
- Search Engine Results Page.
- Backlink
- A link from another site to yours; a trust signal.
- Anchor text
- The clickable text of a link.
- Internal link
- A link between pages on your own site.
- Crawl budget
- How much of your site search engines will crawl in a given period.
- Indexing
- Search engines storing your page so it can rank.
- Canonical URL
- The 'master' version of a page among duplicates.
- Domain authority
- A third-party score estimating a domain's ranking strength.
- Topical authority
- Demonstrated depth of coverage on a subject.
- E-E-A-T
- Experience, Expertise, Authoritativeness, Trust — Google's quality framework.
- Featured snippet
- An answer box pulled to the top of results.
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