Key traffic terms you'll see across every source and dashboard.
Terms
- Organic traffic
- Visitors who arrive without you paying per click (SEO, social, referrals).
- Paid traffic
- Visitors you acquire by buying ads.
- Native ads
- Ads styled to match the surrounding content feed.
- Push ads
- Notification-style ads delivered to opted-in users.
- Pop traffic
- Pop-up / pop-under ad inventory; high volume, low intent.
- Search traffic
- Visitors from search engines, usually high intent.
- Social traffic
- Visitors from social platforms.
- CTR
- Click-Through Rate — clicks ÷ impressions.
- CPC
- Cost Per Click — what you pay for each click.
- CPM
- Cost Per Mille — cost per 1,000 impressions.
- Impression
- One display of your ad.
- Reach
- The number of unique people who saw your ad.
- Frequency
- How many times, on average, each person saw it.
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