Knowing what actually happened — tracking, postbacks, attribution and reading your data honestly.
If you run campaigns on gut feel, you are flying blind with your own money.
Beginner · 6 min readHow affiliate tracking really works: clicks, click IDs, postbacks, server-to-server flows and why clean attribution is the foundation of a profitab...
Core · 10 min readWhat a tracking pixel is, how it fires in the browser, how it differs from server-to-server tracking, and where the Meta Pixel, the Conversions API...
Intermediate · 10 min readHow S2S postback tracking works: click ID, macros, where the postback URL goes, testing, deduplication, and why server-side is the durable standard...
Core · 6 min readFirst-click, last-click, linear, time-decay and data-driven: how each attribution model assigns credit, and which one to trust when optimising real...
Core · 10 min readHow to build an affiliate dashboard that drives decisions: the five to eight metrics that matter, segmenting by source, offer and GEO, leading vers...
Advanced · 11 min readHow to diagnose affiliate tracking problems: which tracker, network and platform discrepancies are normal and which are alarming, plus broken postb...
Reference · 5 min readThe tracking and analytics terms every affiliate should know: pixels, postbacks, conversions, attribution windows and the data that drives decisions.
