The tracking and analytics terms behind every dashboard.
Terms
- Pixel
- A snippet that fires from the browser to record an event.
- Postback
- A server-to-server call that reports a conversion.
- Click ID
- A unique identifier attached to each click for matching.
- Attribution
- The rule that decides which click gets credit for a conversion.
- First-click attribution
- Credit goes to the first touch.
- Last-click attribution
- Credit goes to the final touch.
- Session
- A single visit / period of activity by a user.
- Event
- A tracked action (view, click, signup, purchase).
- Conversion
- A completed, payable action.
- Cohort
- A group of users sharing a trait or start date, analysed over time.
- Dashboard
- A view that aggregates your key metrics.
- KPI
- Key Performance Indicator — a metric that actually drives decisions.
- Tracking URL
- The link carrying your click ID and parameters.
- Redirect
- An intermediate hop that records the click before the offer.
- Cookie
- Browser storage historically used to remember a click.
Ready to build?
Learn the fundamentals, then run them inside the network.
Join the network
